Are Canadian Marijuana Stocks a Boom or Bust Industry?

Canada just passed a major overhaul to their marijuana laws. But do not light up your bud in celebration just yet. This overhaul was intended as a way to expand the adoption of medical marijuana in Canada and set the stage for recreational use in July of 2018.

While the Dude can abide legally in a lot of places in the U.S., Canada is more federated and they provinces move south from their border.

But whatever your opinion on whether or not rolling up a joint Canadian Marijuana stocks have gone up recently. So, it begs the question: should you invest in Canadian marijuana stocks now that things are moving toward legalization?

The answer depends on who you talk to. So let’s examine each side so you have all the tools to make your decision.

1. Do not Buy Canadian Marijuana Stocks Because There Will Be Competition
If you’re at all familiar with economics, you’ll know that when supply is low and demand is high it’s a full on seller’s market. You can charge high prices and make a ton of money.

But when more suppliers come on the market, you have to drop your prices and you might not make as much money. With the possibility of recreational marijuana becoming legal and the expansion of medical marijuana in Canada, more people are going to open up dispensaries.

If you can find online dispensary Canada stock, you may be safer because those will be hyper-regulated. But even then, the new regulations mean a spike in demand and even more government backing for new dispensaries.

In fact, according to the Canadian government, the number of eligible Marijuana patients has increased by 10% and sales have grown roughly 16% per month. We can speculate that with the government reporting on these things, they are aware and will be more willing to license and approve more dispensaries soon.

2. Do Buy Canadian Marijuana Stocks Because There Will Be Massive Demand
If we can divert our eyes from Canada for a moment and look south toward the ruddy state of Colorado in the United States, we’ll see that a green rush is a great thing for investors.

Colorado saw massive growth in both medical and recreational stocks after they legalized. Even if most jurisdictions did not get on board with the trend right away.

Now Colorado is booming. But competition from Canada and now Mexico will stifle their market. Which means you should continue to look at Canada as the next boom marijuana market.

Back in March of 2017, Marijuana stocks in Canada were up 290% from the previous year and the market seems stable and possibly growing. And with good news coming out of Ottawa, it’s possible cannabis stocks will grow exponentially over the next year.

Uncover 5 Surprising Facts About Vape Oils

Vape oils, and CBD vape oils, in particular, are taking the vaping world by storm.

CBD vape oil is a concentrated type of Cannabidiol. It’s made into a liquid form so that it can be warmed and breathed through an E-Cigarette, vape pen or vaporizer.

It can be bought as a one-time use cartridge for your vape pen, or as a bottle to refill your vaporizer.

So, what’s so great about CBD vape oil?

5 Great Benefits of CBD Vape Oils
1. It Is Totally Legal.

Even though vape oil – sometimes called vape juice – is a type of Cannabidiol, it is NOT marijuana. It comes from hemp and contains CBD and not THC, so therefore it is legal. You can find it at reputable stores and on websites. There are some that even offer free vape juice!

2. It’s Good For Pain.

It could be just plain old pain from working out too much or climbing a dangerous mountain on a dare. But the pain could be from something more serious.

During times of stress, our bodies can get thrown out of the balance and can become primed for disease. And in many cases, where there’s disease, there’s pain.

CBD vape oil is one of the newer effects of arthritis, inflammation, diabetic nerve pain, spasms, gastroparesis, IBS, and even cancer and cancer treatment.

3. And It’s Good for the Brain.

Serotonin receptors have a huge role in depression, but they also affect other processes such as sleep, addiction, and nausea. CBD is naturally drawn to serotonin receptors.

Once the CBD is bound to those receptors, it serves to slow down signaling. This is essentially the same thing that antidepressants do and results in a relaxed response.

CBD can also inhibit the reuptake of certain neurotransmitters. By competing with other molecules, CBD encourages the body to raise the endocannabinoids levels in the synapses of the brain.

Through this flooding of the synapses, it seems that CBD works against epilepsy and seizures as well.

4. You Can not Overdose on It.

Taking a high dose or concentration does not run the risk of overdose.

It should be noted that the dosage for you. Many people do not seem to get the benefits if they take too low a dose.

Since each person has a different metabolic process, how much is right for one person can vary from what’s the correct dosage for another. There is no universal “normal” CBD dose.

5. You’ll Pass A Drug Test.

But only if it’s CBD vape oil from natural hemp plants that contain active CBD. You do not want CBD vape oils from cannabis.

If your job requires random drug testing, this is a very important distinction. So if you’re ever offered a CBD vape oil from an unreliable source, just remember that some CBD vape oils come from cannabis.

That means they contain THC and that can show up on a test drug. So if you are not sure, do not mess with it.

Do you think you’re ready to explore the fascinating new world of CBD vape oils? Try them out and see. They could be just what you need for whatever’s ailing you.

Legal Marijuana 101: How To Buy Cannabis Online

Marijuana has not yet been accepted by everyone, but it’s well on its way to total acceptance. Several people support both its recreational and medicinal uses, and, hopefully, the plant will continue to garner support.

Public opinion aside, cannabis offers many medicinal uses, which is why those who need it can now pay a visit to certified dispensaries to pick up some medical marijuana. These people can also buy cannabis online now.

Looking to go the online route? Well, the class is just about to begin. Welcome to Legal Marijuana 101.

Why Buy Cannabis Online?
As we said before, marijuana has several medicinal uses. As a result, the patient need to have access to it. This is why marijuana dispensaries exist.

Sometimes, though, patients can not make it to these dispensaries. Perhaps they’re feeling sick most of the time, or maybe they’re just busy going about their daily lives. Buying cannabis online eliminates the need for them to visit the dispensaries.4

There is another benefit of purchasing medical marijuana online as well. Patients may find that they have more options online than they would at their local dispensaries.

Look For Certified Dispensaries
Anyone who needs to purchase cannabis online can easily do so. They just need access to a computer so that they can locate a dispensary. The search for a dispensary, however, is not as straightforward as it should be.

In a perfect world, vendors would be true about whether or not they’re certified to dispense marijuana. No one, though, lives in a perfect world, so some people are not exactly ethical about their business dealings. That said, please look for dispensaries which can legally sell marijuana.

These dispensaries should be able to back up their certifications. Take, for instance, a company known as “Dope Mail.” It explicitly states that it provides access to legal marijuana. That dispensary also happens to have an adorably apt name, but that’s beside the point.

But patients have permission to use marijuana, right? Why does the license matter so much?

Because the law is the law, and anyone who buys marijuana from a dispensary that does not have a license is supporting that business’s illegal dealings.

Be On The Lookout For Scams
Those who buy cannabis online should constantly be on the lookout for scams.

And “scams” go beyond uncertified sellers trying to push their products on patients.

Some people just have to ruin the convenience of buying online. They promise people quality medical marijuana and do not deliver on their promises. Patients can avoid being scammed by researching dispensaries before they make purchases.

Oh, and anyone who does not think that getting low-quality medical marijuana is mistaken. No one would joke about getting a bad optometrist or plastic surgeon, so why should anyone joke about getting bad cannabis that will be used for medicinal purposes?

Consider Purchasing Marijuana Online
Yes, there are tons of unscrupulous vendors out there. Some of them will sell patients low-quality stuff. Others will sell to patients illegally if they get the chance to do so.

Still, there is nothing to fear. As long as patients make sure that they’re buying from certified dispensaries, they should not have any problems.

Which Vape Liquid is Right for Your Vaping Needs?

To smoke is human. To vape, divine. You’ve chosen divinity.

There will always be debates concerning the best e-cigarette. The vape liquid you choose for them, however, is entirely a matter of personal choice.

What’s your pleasure?

Traditionalist? Use tobacco or menthol-flavored juice in your ecig.

Sweet tooth? How does raspberry or strawberry mint strike you?

Do you like to get up at the crack of dawn? There’s energy drink flavor and even coffee flavor out there.

The flavor is, after all, one of the reasons to choose an ecg over a combustible tobacco cigarette. Let’s look at a few of the choices of e-liquids out there.

Vape Liquid Fast Facts
Some production facilities are located in places that exercise strict oversight and enforce quality standards.

Others are in countries where the industry may regulate light may be a bit light.

If you’re buying pencils or drink coasters, it probably does not matter where they were manufactured. For a product intended for use in your body, like your vape liquid, please exercise caution.

When you find your e-liquid for a fraction of the “same” product’s price at a different vendor, you’re likely to find a version of you’re better off avoiding.

A reputable supplier will be very glad to answer any questions you may have about the source of their ejuice. They’ll tell you how it’s made, and why it’s made that way.

How Different Can They Be?
Oh, quite.

Again, we’ll leave the best ecig discussion for the intellectuals. (In time, you’ll join that debate anyway.)

Let’s talk vape juice.

Technically

Vape liquid consists of the following:

Flavor
Nicotine (or not)
Water (sometimes)
Propylene Glycol (PG)
Vegetable Glycerin (VG)
Those last two comprise the majority of the vape juice. The proportion between the two makes a huge difference.

PG-only or VG-only e-liquids are not uncommon.

100% PG e-juice is generally too thin to vape without a wicking mechanism. It also offers a less dense, less visible vapor cloud.

100% VG e-liquid is sometimes favored due to its natural, though slight, sweetness. Purists boast a heartier hit, fuller flavor, and thicker vapor. Mixing the two enhances the best features of each.

Combined, the lower density also allows the vapor to travel more quickly through your ecig.

Enough science. Let’s get to the experience.

Aesthetically

Chemistry aside, different e-liquids offer different experiences. And no one but you can say which one is best.

So what’s left after a manufacturer fine-tunes that all-important PG / VG ratio?

Flavor.

With over 8,000 flavors of vaping liquid available, you can vape a different flavor every day for 22 years. Two decades from now, of course, the number of flavors for sale will have increased.

The Takeaway
Selecting just the right vape juice for an ecig serves as an example of how 21st-century folks like to live.

Lots of options. Unhurried. Entirely individualized. Trial and error in choosing your favorite e-liquid is not just expected. In fact, it’s the only way to go.

5 Ways to Build Muscle Muscle Mass

5 Ways to Build Muscle Muscle Mass

If you’re trying to build muscle mass, you know how frustrating it is when you’re not getting good results. You’ve always tried your best to perfect your form but you still do not look bigger.

It can be tempting to use dangerous or illegal methods such as steroids, but it will harm your body.

Before you give up or try steroids, follow these simple guidelines to increase muscle mass legally!

5 Ways to Build Muscle Muscle Mass
1. Use Progressive Resistance Training

It makes sense that the easiest way to build muscle mass is by hitting the gym, is not it? But your workouts may need a little change if you focus on the wrong elements.

Instead of lowering lower low load levels, move on to the Progressive Exercises practice for better results.

If you’re not familiar with the PRT method, it’s the opposite of what you might do. Instead of focusing on higher weights, you will do more reps with lower weight. 5 Ways to Build Muscle Muscle Mass

While your workouts may seem rather easy at first, do not worry, you will soon feel the burn.

The essence of domestic workers is to wake you up to a higher weight in a safe way that will not torture your body.

2. Change Up Your Diet

Even if you are a complete fitness beginner, you know that your results are determined by what you eat and also how you exercise. Keep your body fit by throwing away fast food for some healthier alternatives.

It is recommended that you chew before and after exercising for the best results. Put these 3 pillars into your diet and watch your muscle mass grow:

Protein: The basic nutrients to build muscle. There are many protein shakes and powders out there to eliminate healthy eating stings.
Carbohydrates: You need this energy during your workout. Carbohydrates are what will keep you going during the early PRT workouts.
Fat: Healthy fats like olive oil and omega 3 are great for your body in small doses.
3. Use Supplements 5 Ways to Build Muscle Muscle Mass

Supplements are very popular in the exercise world, and for good reason. They are fast, efficient, and give your body some important things that you might not get.

Before you drop the cash, be sure to do your research. Read this Winsol review, for example, and make sure you get your money.

Find out what supplements can benefit from the body and start reading reviews. There are many miraculous wonders out there, so skepticism is your friend here.

4. Stop Focusing on Cardio

While cardio still has to be part of your practice, it should not be your focus. At least not if you are building mass.

While cardio is great for those trying to lose weight, it will not help you gain any muscle. Wet the treadmill and grab some dumbbells for better results.

5. Increase your Testosterone

Testosterone is the largest hormonal factor in terms of muscle gain. Thus, you want to increase your level to ease it all on yourself.

Fortunately, you can do this with just a few life changes.

Add healthier proteins and copper to your diet, sugar scissors, and exercise regularly.

It’s very easy to raise your T level, it just takes a little dedication from your side.

5 Most Famous Sex Therapists of All Time

5 Most Famous Sex Therapists of All Time

In today’s sex-saturated markets, it’s easy to forget that sex has ever been a very taboo subject.

Many well known sex therapists are struggling to find their place in the world. Even today, they often get resistance or criticism but survive despite challenges.

This inspirational figure overcame the difficulty to pioneer the field of sex therapy, and continues to influence it today. Inspired by the work of this famous sex therapist.

1. Alfred Kinsey
Modern sexual psychology really starts with Alfred Kinsey. His work is so famous that he almost became a household name.

In the 1940s and 1950s, the most common talk about gender was considered controversial. Kinsey pioneered the field of sex psychology at the time, even setting up an institute for sex research.

Without Kinsey, the sexual revolution that comes in the next decade is probably not going to happen. He replaced the outdated concept of sexuality with the idea that almost all sexual behavior can be considered normal from a biological perspective. 5 Most Famous Sex Therapists of All Time

She studied male and female sexuality and spent her career publishing books, giving lectures, and doing research that is still influential on the field right now, making her one of the most famous sex therapists of all time.

Virginia Johnson
From the 1960s onwards, Virginia Johnson brought a pioneering sex therapist wand with her husband William Masters.

Masters is an academic with a cold attitude, but Johnson is quite a personality to make the subject of research comfortable. The couple contribute to the field of human sexuality with sex research that makes them famous around the world. Johnson and Master conducted a two-week therapy session for people who perceived sexual dysfunction.

He published two best-selling books and had a successful public career. Society does not always fulfill its work with acceptance, but the impact it has on female sexuality and sexuality is still common today.

3. Ruth Westheimer
Westheimer, who is often called. Ruth, introduced her to open a discussion about sex when she took a job at Planned Parenthood in the 1960s. In 1967, he was the project director for the organization. 5 Most Famous Sex Therapists of All Time

She also has a Columbia doctorate in family and sex therapy.

His career was not entirely smooth. When he was fired from a teaching job at Brooklyn College, he was almost desperate. But the lecture he gave soon followed him to the offer of a radio show.

The popularity of the show helped him cultivate a loyal following, which led to his rapid career growth, including television series and the publication of several books.

Padma Deva
In a world where we have interesting sex devices like Whizzinator and Fleshlight, it’s hard to imagine that anything related to sex can be a scandal. The modern sex therapist Padma Deva can be seen by some as a person more famous than the famous.

She is known as a sex therapist who sleeps with her patients. Intercourse is not always the case, but nudity, massage, and sensual touch may all be part of the therapy session.

Deva is a professional therapist who happens to have an unconventional method of treatment. She helps male clients recover from sexual problems and fears that keep them from normal relationships.

His sexual activity with patients has brought much controversy. But fame (or badness) has also helped give him the publicity that creates success.

Laura Berman
Another modern sex therapist, Laura Berman’s work is more on the benign side. He works with media leaders who are generally viewed as healthy, like Oprah and Dr. Oz, to bring information about sex to the public.

Berman has been on reality TV and has a national syndicated radio show in addition to being featured in many major magazines. She provides another facet for sex therapies, helping inform readers, viewers, and listeners around the world.

 

Astrology – Christmas Diagram Explained

Astrology – Christmas Diagram Explained

The astrological birth chart consists of all Planet, Sun, Moon, Signs of Increase and Eaglewood. The placement of this component is recorded in Roda 12 House. The Rising Sign or Ascendant is a constellation that is on the eastern horizon at the time of your birth and determines the start of the first house. 11 other houses are placed counter-clockwise around the wheel.
Every planet has connections to other heavenly bodies in your birth chart. This relationship is measured in degrees and is called ASPECT. When the planet is in aspects 0, 60, 90, 120, or 180 degrees, this is called the main aspect. When the planet is in separation aspect 30, 45, 72, 135, 144 or 150 degrees, they are considered minor aspects.

Astrology – Christmas Diagram Explained

Every sign has a powerful planet, and the planet and the sign are said to be in control of a particular house and every house represents a plane of life.

The first house was ruled by Leo and Sun. The Leo symbol is a Lion, the element is Fire and it is a Fixed sign. Leo represents Heart and Back in the human body and the first home represents the ‘Self’ Astrology – Christmas Diagram Explained

The second house is ruled by Cancer and the Moon. The cancer symbol is Crab, the element is Water and it is a Cardinal sign. Cancer represents the Stomach and the Breast in the human body and the second house represents ‘Money’

The third house is ruled by Gemini and Mercury. The Gemini symbol is the Twins, the element is Water and it is a Mutable sign. Gemini represents the Hands, Arms and Lungs in the human body and the third house represents Brothers and sisters, Communication, Education, Ideas, Problem Solving.

The Fourth House is ruled by Taurus and Venus. The symbol of Taurus is the Bull, the element is Earth and it is a permanent sign. Taurus represents the Throat in the human body and the Fourth house represents the Residences and the property.

The Fifth House is ruled by Aries and Mars. The symbol of Aries is Ram, the element is Fire and it is the sign of the Cardinal. Aries represents the Head in the human body, and impulsively, often rushing forward to various things, and the Fifth house represents Family, Fun, Love Life, Pleasure and Romance. Astrology – Christmas Diagram Explained

The Sixth House is ruled by Pisces and Neptune. The symbol of Pisces is Two Fish, the element is Water and it is a Mutable sign. Pisces represents Legs in the human body and the sixth house represents the Work Environment and Social Survival.

The Seventh House is ruled by Aquarius and Uranus. The Aquarius symbol is Water Bearer, the element is Water and it is a Fixed Sign. Aquarius represents Ankles, Calf’s and the Blood on the human body and the seventh house represents Adaptation, Change, Enemy, Involvement, Challenges and Marriage.

The Eighth House is ruled by Capricorn and Saturn. Capricorn’s symbol is a Goat, its element is Earth and it is the sign of the Cardinal. Capricorn represents Knees in the human body and the eighth house represents Establishment, Inheritance, Legal Matters, Mortgage and Personal Personality.

The ninth house is ruled by Sagittarius and Jupiter. Symbol Sagittarius is a Centaur, half human half horse, the element is Fire and it is a Mutable sign. Sagittarius represents the Thigh in the human body and the ninth house represents foreign languages, higher education, international communication, long distance travel and spirituality.

The tenth house is ruled by Scorpio and Pluto. The Scorpio symbol is Scorpion, the element is Water and it is a Fixed sign. Scorpio represents the Sex Organs in the human body and home to 10 represents Career, Work or Profession.

The House of the Eleventh is ruled by Libra and Venus. The Libra symbol is Scales, the element is Water and that is the Cardinal’s mark. Libra represents the Kidneys in the human body and the eleven houses represent Clubs, Friendships, Networks, Platonic Relations and Social Groups. Astrology – Christmas Diagram Explained

Twelve houses are ruled by Virgo and Mercury. The Virgo symbol is Virgin, the element is Earth and it is a Mutable sign. Virgo represents the Intestine in the human body and the twelfth house represents Hospitals, Monasteries, Prisons, Psychiatric Institutions and Retreats.

5 Reasons Why Your Business Needs Whiteboard Animation

 

Tech-savvy businesses around the world have found an ingenious and catchy way of attracting their target customers.

We are talking about fun-filled whiteboard animation videos.

This kind of animation takes the form of a creative story captured by a visual artist on a background which resembles a whiteboard.

The characterized hand-drawn images in a whiteboard video are a fun and economical way of advertising your products and services to potential customers.

If done professionally, you’ll be able to pass clear and concise messages to your viewers minus all the fluff associated with other kinds of animation.

Whiteboard videos go straight to the point without cluttering the message.

Still not sold on why your business needs to start using whiteboard animations?

Here are 5 good reasons to consider using whiteboard animation.

1. A whiteboard animation video is fun to watch
Complex business messages do not always have to be bored and a headache to decipher.

More people will want to do business with your company whiteboard videos which are still informative but still entertaining to watch.

The more receptive and responsive viewers will be to your message.

2. Your competition does not stand a chance
Is your business enterprise in a highly competitive niche?

Are you finding it hard to get picked from the crowd?

An animated video to market your business might be just what you need.

Although gaining in popularity, custom whiteboard animation videos have not become common as other forms of video marketing such as webinars, for example.

And lead many into your sales leads into sales.

3. They are more shareable
Whiteboard videos have a psychological appeal to them.

If you consider the fact that our brains process visuals 60,000 times faster than text, it’s easy to see why animated videos can be so appealing.

Most of us love cartoons or their depictions.

And the subtle mix between informative content and animated characters is what makes whiteboard videos more shareable.

More social shares means more visibility for your brand.

4. Animated videos are pocket-friendly
One of the biggest challenges marketing experts are facing today is insufficient marketing budgets.

A regular live-action video ad for your business has many related costs such as actors and a location, paying for equipment, and production costs.

But animated videos on the other hand only need a monthly subscription to manage.

You can choose from a variety of companies offering cloud-based solutions for creating online videos. Most of them use drag-and-drop tools which are easy to use.

5. It has a surprise element to it
The element of surprise associated with whiteboard animation will keep viewers guessing on what the hand is drawing on the whiteboard.

This stimulates viewer anticipation among your viewers.

Creating anticipation is a smart way of getting your viewers hooked on the video’s content till the end.

Pro tip: Do not disclose all the juicy details of your animated video within the first seconds. Viewers will not have a reason to stick around much more if you do.

There you have it. Some pretty solid reasons why your business should start making use of whiteboard videos if it has not already.

Just make sure you have a clear call to action in mind for the viewer before proceeding.

Defining this well and knowing your viewer’s pain points will set you on the right path to a higher conversion rate.

Marketing an Education: 3 Tips for Success

 

An average college student falls between the ages of 18-24. This means they are a prime target for digital marketing.

However, these young adults are smart. You can not just throw any type of content out there and expect them to bite.

Your strategic marketing plans must be just that- strategic. Luckily, we know a thing or two about content marketing.

Read on to learn 3 tips for successful marketing an education.

1) Lights, Camera, Action- Cue the Video
Video streaming is one of the most effective approaches to capture your audience’s attention. Millennials watch 2.5 times more videos from the internet than they do on the television.

Snapchat is one of the most popular used platforms that most young adults get behind. It allows you to take photos or short videos and post them as your ‘Story’.

Snapchat boasts a variety of opportunities for attracting your blended learning targets. Use the app to show hidden places on campus, students’ favorite go-to pizza place, or funny, relatable content.

Also, Facebook Live is another growing entity that marketers should keep an eye on.

Use campus guides or student ambassadors to highlight all of the notable features to your university. Just make sure it’s stuff that a college student would find interesting!

2) Create Meaningful Experiences
People, especially millennials, are attracted to what makes them feel something. They are more likely to be swayed by a University that creates the meaningful experiences for them.

Experiential marketing is commonly used by marketers who sell experiences. It allows for the student to develop a one-on-one relationship with the school.

A great way to use experiential marketing is through prospective student fairs.

Instead of being another Plain Jane with a generic booth, find ways to sell up your university’s experience.

You can rent a photo booth for students and their friends to take silly pictures of themselves.

Do you have any noteworthy alumni that students would want to meet? Bring them for a meet and greet, too! Students can take pictures and listen to their experience.

3) Boost Your SEO Rankings
Students and their families will likely go online to gather information about schools. When you’re conducting their research, you should secure your spot at the top.

You should learn the ins and outs of Google AdWords. AdWords is one of the most effective tools in driving traffic to a university’s web page.

If you have not focused too much on search engine marketing (SEM), now is the time. With Google AdWords, you will likely see a lot of competition from other schools.

Find or hire a staff member who is fluent in SEM. Without an experienced individual, your search marketing efforts can be quite an futile as it is an ongoing process.

 

The most important takeaway from marketing an education is that you are selling an experience. With the right strategy, this can work very well to your advantage.

Marketers must be able to skillfully create a memorable and meaningful edge to the university.

How to Capitalize on Hot Button Topics With Your Marketing

 

Which is the correct way to bathe? Standing in a shower or sitting in a tub?

We’ll answer at the end of this article. But it’s hot button topics like that one which gets people talking and interacting online. And hot button topics are just the thing you need for a boost in your online social marketing.

But why do these topics get people talking and sharing? And how do you take advantage of controversy without destroying your brand’s reputation?

In the next few paragraphs, we’re going to pull back the veil on hot button topic and how you can use them in your marketing campaigns.

Emotional Reactions on Facebook
The internet runs on emotions. We could almost say that’s a literal statement. Which is kind of scary if you think about it.

Back in 2014, Facebook got caught doing some naughty things. We are playing with our emotions just to see what would happen.

The response blew up the internet! Privacy activists took to the Twittersphere in droves ranting and raving about Facebook’s apparent lack of ethical rationale. And never never apologized for their supposed mistake.

Why did not Facebook apologize? Because they know that at the end of the day everybody will keep using Facebook.

Two questions naturally spring from this news. Why did Facebook experiment with people’s emotions? And why did they even tell anyone?

Facebook’s ad revenue depends on how many people use their services. The longer they are on Facebook, the more they are on.

So, figuring out what makes people tick is a natural and necessary part of running an ad run service like Facebook.

But Facebook can have done that without telling anybody. They had no obligation to tell their customers what they were up to.

But they told the whole world. Why? Because controversy sells.

Facebook created their own hot button topic. And it worked. Where did people go to complain about Facebook?

Yeah, some went to Twitter. But a whole lot of people ironically took to Facebook to complain about Facebook.

And Facebook summarily racked in the cash.

But Why Does This Happen?

Why do we so readily respond to situations like these in such an explosive manner? It all has to do with the brain’s reward center, the nucleus accumbens.

This is the area of ​​the brain that gives us the rewarding feelings when we eat good food, have good sex, make money, or gain social acceptance.

It’s a way in which our brain tells our body to survive. But in the contemporary world, we tend to abuse this survival mechanism. And this abuse is called addiction.

When we get addicted to something, it’s because we’re replacing something else in our lives. When you’re addicted to alcohol and drugs, you’re filling the role of good social relationships with alcohol. They give you the same feelings.

Facebook is like alcohol. It gives you those good feelings that normal social experiences give. When you post something and get your likes or comments your brain rewards you.

When you brain rewards with feel-good chemicals (hormones), you want more feel-good chemicals. So, you go back to social media for more. It’s what we call a feedback loop.

How to Use Hot Button Topics for Marketing
Hot topic buttons feed into the social media addiction feedback loop. The more exciting and controversial a topic, the more people get emotional. And emotions are directly linked to the reward center in our brains.

You can use these hot topic buttons to your advantage in social media marketing. But how?

There are two kinds of hot button topics. There are the aversion hot button topics and attraction hot button topics.

Hot button topics are things your audience or potential customers are interested in. And as a marketer, your goal is to fill some need in the customer’s life. We call this need the pain point.

The aversion hot button topic is controversies that highlight the pain point. These are things you want to get away from.

The attraction hot button topics are controversial things your potential customers want. These are things that will solve their pain point problem.

So, you essentially have to decide how you are going to approach the hot button topic. How are you going to press your customer’s buttons (like Facebook did in 2014).

For example, if you’re a water filtration company, you can bring up all too controversial problem in Flint, Michigan where their water has not been so healthy. This would be an aversion hot button topic.

Get people thinking about your problems and you ‘ll soon have people wanting solutions. These are solutions you offer.