No matter what industry you are in – having a blog on your site can help improve your prospects.
But what about keeping them? Contacting prospects in 5 minutes versus 30 minutes is shown to improve conversions. These nurtured prospects tend to spend 47% more than unpowered leads.
And what better way to bring leads to parenting than with blogging? Blogs have more than 434% of pages indexed on Google and other search engines. With so many pages in SERPs, you will definitely bring some hints.
But if you have not started a blog yet, you may be wondering what your first blog post looks like. Especially if you are in a field that does not write much, such as construction techniques.
So the following will help give you an idea of how you should start your blog.
Posting Your First Blog Should Drive Traffic
From day one, you need to target not just a lot of traffic, but also the right traffic.
This means doing keyword research in the construction engineering industry. You need to rank for the right key phrase so that your audience can find posts in the SERPs.
Choose Magnetic Topics
It’s important to start something right. This means writing about topics your audience really cares about. Issuing a formality of introducing your company – that’s About About.
Instead, focus on starting your blog with the start of a series that will educate, inform and irritate your prospect’s interests. If you can add value at the gate, then you will get a lot more visitor loyalty.
Research Topics carefully
One thing you do not want to do is write the first blog post full of feathers. That’s not a good initial impression. Smart people and consistently surf the web for the most up-to-date and relevant content.
Whatever topic you decide to start, make sure you cover it extensively. If it’s too much information to get into the 1,000 to 2,500 word post, then consider breaking it into a series. Quality content is key.
Create Content Calendar
It’s very helpful to know what you will discuss in your first blog post, as well as the next blog post. Your focus should be to research the content and promote it from them once it is published.
Which brings us to the next tip.
Promote Until Painless
Do not expect your audience to find your blog posts as soon as you publish them. Or even months after that. If you are looking for quick results, then you need to seriously consider the winning digital marketing strategy.
This means using social media platforms, paid advertisements, and social ads to attract your target audience to your blog.
Get Help from a Digital Marketing Specialist
If you need help creating your blog content or promoting it, we encourage you to ask for help from a digital marketing professional.
Do not be afraid to hire someone or a company who can pick up where you are slack. If you are not great at writing, then hire some writers. If you are not great with social media marketing, look for social media managers.
Do whatever you can to help your blog and your income rise to new heights.